Well People has been making
award-winning beauty
from premium,
plant-derived ingredients
long before it was cool.

Look Good.
Live Well.

We are committed to creating
high-performance, plant-powered
products that make you feel amazing
about what's in your beauty routine.

100+ EWG Verified ®
Products.

EWG Verified ® products meet the
highest standard of clean in
the
beauty industry. We are proud to offer
100+ products verified
by the
Environmental Working Group.

LEARN MORE ABOUT EWG VERIFIED PRODUCTS

Plant-Powered.

Raspberry Seed Oil. Aloe Juice.
Shea Butter.
Those are just a few of the
plant-powered
ingredients inside our
formulas that we
carefully select for their
skin-loving properties

LEARN MORE ABOUT PLANT-POWERED PRODUCTS

The FDA only restricts 11 ingredients.

We Don't Use
2,500+ Ingredients.

Because we care about your well being.

  • Parabens
  • Formaldehyde
  • Silicone
  • Phthalates
  • DEA/TEA/MEA
  • Diazolidinyl Urea
  • Butylated Hydroxyanisole/BHA
  • Butylated Hydroxytoluene/BHT
  • Ethyl Acetate
  • Oxybenzone
  • Avobenzone
  • Lead
  • Triclosan
  • Fragrance and more

High-Performance.

Makeup artist-tested. Mother Earth
approved. We don’t sacrifice quality
in
pigment, comfort, and wear when
formulating
plant-powered beauty.
This is makeup for
makeup people.

Fair Trade Certified™
Improving Workers' Lives.

Sustainably Minded.

We’re committed to making choices in
our
ingredients, packaging and shipping
that
better serve our environment and
communities.
We are dedicated to working
with Fair Trade
facilities to ethically
source our ingredients.