Pregnancy is a time of significant change, both physically and emotionally, and expecting women want to make mindful, pregnancy-friendly choices.

From nutrition to lifestyle adjustments, there are many decisions to make during this crucial period that can have a lasting impact. Well People values product education and simplicity, so helping expecting women during this exciting time can help them navigate their pregnancy with confidence.

Pregnancy friendly cosmetics are ideal for pregnant women because not every cosmetic ingredient is recommended for use while pregnant.

Opting for pregnancy friendly cosmetics allows expecting women to take care of their skin safely and effectively, prioritizing both their health and that of their developing baby. Remember that each pregnancy is unique, so it’s always important to consult with your healthcare provider before making any major changes. With thoughtful, informed decisions, you can embrace this special time and less stressful, more enjoyable pregnancy journey.

Here’s why choosing pregnancy friendly makeup and skincare is so important:

1. Reducing Potential Complications

Some cosmetic ingredients, like retinoids (a form of Vitamin A) and certain chemical sunscreens, are not recommended for use while pregnant due to potential complications such as fetal retinoid syndrome. Letting go of your favorite retinol during pregnancy may be hard, but you don’t need to feel like you’ve made a sacrifice by using our snow mushroom infused Fresh Dew Gel-Cream Moisturizer that delivers plumping hydration to skin for a dewy, healthy-looking complexion.

2. Avoiding Endocrine Disruptors

Well People avoids ingredients such as parabens, phthalates, and synthetic fragrances that have been found to act as endocrine disruptors (chemicals that can interfere with hormone regulation). Many doctors steer patients away from using these ingredients while pregnant in order to reduce the potential for adverse obstetric outcomes.

3. Reducing Skin Sensitivity

Pregnancy often makes the skin more sensitive due to hormonal changes, leading to issues like dryness and increased oiliness. Safe, gentle formulations designed to be pregnancy friendly can help manage these changes. Cleansing is an important part of your skincare routine. It removes dirt, dead skin cells, SPF and makeup allowing you to obtain a fresh start to self-care morning or night. Our Juice Cleanse Soothing Aloe Face Cleanser gently cleans, balances, soothes, and hydrates skin with plant-powered ingredients.

4. Minimizing Exposure to Harsh Chemicals

Common skincare ingredients like hydroquinone and synthetic fragrance may be too strong or pose risks during pregnancy. Well People’s pregnancy friendly formulations do not contain these harsh ingredients, ensuring that the ingredients used are gentle and appropriate for sensitive skin. Learn more about Well People’s ingredients.

5. Peace of Mind

Many expecting women feel anxious about making safe choices for their and their baby’s health. Knowing that the cosmetics they’re using are pregnancy friendly allows them to enjoy their skincare and beauty routines with confidence and less worry about potentially harmful effects.

6. Promoting Healthier Looking Skin

Our pregnancy friendly products mindfully focus on nourishing and hydrating the skin using beneficial botanical and science proven ingredients like snow mushroom, aloe vera, plant oils and niacinamide. This approach supports healthier-looking skin without the need for chemicals that are not recommended for use while pregnant.