We Make
Super Clean Beauty.
![Model Wearing Clean Makeup and Skincare](https://www.wellpeople.com/on/demandware.static/-/Library-Sites-w3llSharedLibrary/default/dwa4195037/clean-commitment/well-commitment.jpg)
When we say “clean,” we mean it. Everything we do is driven by our dedication to your well-being and our environment. Our EWG-Verification—a coveted seal that holds us to extraordinarily high health and safety standards—speaks for itself.
Plant-powered
We use botanical and organic ingredients like Green Tea, Pomegranate, Rosehip, and Broccoli Seed Oil to deliver high-performance products for glowing, healthy-looking skin.
Gluten-free
All products are gluten-free with no added gluten byproducts.
Cruelty-free
No animal testing or byproducts here! We are Leaping Bunny and PETA certified. We are now 100% vegan. We have now removed Organic Beeswax, Pearl Powder, and Carmines from our formulas!
Clean
We stay far away from synthetic fillers,
sulfates, preservatives, and fragrances.
In fact,
there’s a list of over 1,700 ingredients
we won’t go near.
EWG Verified
100+ of our products are verified by the EWG, an organization that confirms our non-toxic promise and keeps us fully transparent.
Made Without
- Parabens
- Coal Tar
- Formaldehyde
- Propylene Glycol
- Silicone
- Dimethicone
- Polyethylene Glycol
- Phthalates
- Petrolatum/ Mineral Oil
- DEA/ TEA/ MEA
- Diazolidinyl Urea
- Butylated Hydroxyanisole/ BHA
- Butylated Hydroxytoluene/ BHT
- Ethyl Acetate
- Oxybenzone
- Avobenzone
- Lead
- Nano Particles
- Phenoxyethanol
- Triclosan
- Fragrance
- Bismuth Oxychloride
- Polymethyl Methacrylate
![picture of fruit](https://www.wellpeople.com/on/demandware.static/-/Library-Sites-w3llSharedLibrary/default/dwf5f05d74/clean-commitment/pom-fruit.jpg)
Super
Botanical
Ingredients.
Each ingredient is carefully selected for its generative and nourishing properties. Broccoli Seed Oil hydrates while Pomegranate Seed Oil rejuvenates, Mango Seed Oil soothes, and Algae brightens. Together, our botanical ingredients give skin a glowing, healthy look and respect the planet.
Sustainably Minded.
We’re committed to making choices that better serve our environment and communities. Our boxes are printed on FSC-Certified paper, and we are exploring ways to utilize Corn, Sugar and Post-Recycled Materials in our containers. We're dedicated to working with Fair Trade facilities to ethically-source our ingredients.
![](https://www.wellpeople.com/on/demandware.static/-/Library-Sites-w3llSharedLibrary/default/dw04ee58bf/clean-commitment/sustainable.jpg)
![](https://www.wellpeople.com/on/demandware.static/-/Library-Sites-w3llSharedLibrary/default/dw04cd7c3a/clean-commitment/w3ll-swatch3s.jpg)
Good,
Better, Well.
We believe that less is always more. Our makeup + skincare hybrids are multi-tasking and dermatologist-approved. We value authenticity, transparency, and sustainability. That’s why we disclose all ingredients and work to ensure our products are accessible to all. Because everyone should have the opportunity to choose clean and live well.