Brow Guide: Brow Pencil vs. Brow Gel

Brow pencil vs brow gel By Shirley Pinkson Mañas

When it comes to makeup, we often focus on the ideal lip color or the perfect winged liner, but can we take a moment to talk about brows? They’re often overlooked, but let me tell you—they’re a crucial part of your beauty routine! A well-defined brow can completely transform your face, helping to frame your features and shape your entire makeup look. Whether you're going for bold and bushy or sleek and sculpted, your brows play a key role in pulling everything together. So, if you’re not giving your brows the attention they deserve, it’s time to change that!

The Power of Brow Shape: How Your Brows Can Transform Your Face and Makeup Look

It’s true—your brow shape can totally change the vibe of your face and how your makeup looks. Think of your brows as the frame to a picture; they to help define your features and set the tone for your entire look. Whether you’re going for something natural or dramatic, the right brow shape can enhance your eyes, balance out your face, and even make your makeup look appear more polished.


Let’s talk styles, shall we? Here are a few popular brow shapes to get you inspired:

  • Arched Brows: A classic! High arches can make your eyes look more lifted and give your face an elegant, defined appearance.
  • Straight Brows: Straight, soft brows can create a more youthful, fresh look - perfect for when you're going for a natural or minimal makeup vibe
  • Rounded Brows: This shape softens the face and is great for creating a more open-eyed, sweet appearance.
  • Slightly Curved Brows: A subtle curve with a soft arch gives your face a well-balanced, natural look—ideal for everyday wear.

Now, here’s a little pro tip: Before applying any product, starting with well-defined and shaped brows is a total game-changer. It not only helps in achieving that clean, defined look, but it also gives your makeup a more polished and put-together finish. When your brows are on point, the rest of your makeup just seems to fall into place!


Brow Products 101: Tools to Help You Achieve Perfect Brows

Now that you’ve got the shape down, it’s time to talk about the products that will help bring those brows to life! If you're new to the brow game, don’t worry—there are plenty of options and formats to choose from, depending on the look you’re going for and how much time you want to spend on them. Let’s get into some of our favorite brow products:


Brow Gels

Brow Products 101: Tools to Help You Achieve Perfect Brows

A total must-have! Brow gel comes in two styles: clear (to tame and hold your brows in place) and tinted (which adds color and fullness while keeping everything set). It’s perfect for a quick, natural look. Well People’s Expressionist Clear Brow Gel is a lightweight, clear formula, eyebrow gel that tames, nourishes, and conditions your brow hairs for a sleek, natural-looking finish. If you desire more definition and color, we also offer the Expressionist Brow Gel, which is a tinted eyebrow gel that thickens, tames, and fills in your eyebrows- creating fuller-looking brows with a groomed, natural finish.

Brow Products 101: Tools to Help You Achieve Perfect Brows

Both formulas are infused with plant-powered ingredients like aloe, sunflower seed wax, and olive oil, to help nourish your lashes and brows. And if you can’t decide which is best for you, the customizable Brow Duo Kit is the easiest way to get everything you need to tame your brows and lashes.


Brow Pencils

What is Lip Balm?

If you want more precision, brow pencils are your best friend. They can help you draw on hair-like strokes for a fuller, more defined brow. Plus, they’re great for filling in sparse spots. A fan fave, the Expressionist Brow Pencil is a dual-ended conditioning eyebrow pencil that features a micro-fine point on one end to fill in and define your brows, and a spoolie brush on the other end to create a natural, yet defined finish. Since it’s infused with mango seed oil, jojoba oil, and castor seed oil, your brows will feel healthier and more nourished.

Pro Tip: Once you’ve filled in your brows, grab our Supernatural Complexion Stick and the Tightline Eye Brush to clean up the edges and perfect the shape. It’s a game-changing trick for getting that crisp, sharp look, and it can really elevate your brow game to the next level!

Your brows aren’t just an afterthought—they’re the unsung heroes of your makeup routine. Whether they’re bold and defined or soft and natural, they have the power to frame your face, enhance your features, and pull your entire look together. With the right shape, the right products, and a little bit of technique, you can transform your brows into your ultimate beauty asset. So, next time you're perfecting that winged liner or picking out the perfect lip color, take a moment to give your brows the love they deserve. Because when your brows are on point, everything else just falls into place!

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