Makeup crazes and beauty product fads are constantly in flux. However, today’s latest and greatest beauty obsession—skincare makeup hybrid—has been part of Well People’s DNA since the beginning, and we’re confident it’s here to stay.

If you haven’t yet started reaping both the cosmetic and skin-enhancing benefits of this rising product category, then we’re here to tell you all the good-for-skin reasons it’s time you to jump on the hybrid makeup trend.

What is the makeup-skincare hybrid trend?

In layman’s terms, skincare makeup hybrid products are a type of multi-functional makeup with skincare benefits for all skin types. It delivers the nourishing benefits of skincare formulas, plus so many other advantages:

• Ideal for creating that natural “No Makeup” Makeup Look with the added bonus of skin-nourishing benefits
• Addresses concerns (e.g., conceals blemishes or moisturizes dry lips) while helping you enhance your best features
• Less steps and products in your routine, which saves you time and money
• Reduces the risk of piling too many formulas onto your face, which can irritate your skin or cause breakouts

Essentially, hybrid makeup promotes a glowing, healthy look. As one of the first brands to pioneer this trending category, Well People formulates non-toxic, vegan makeup products that are packed with plant-powered ingredients to nourish your face, eyes, and lips while highlighting your natural beauty.

Whether you’re looking to simplify your routine or let your skin breathe and glow from within, join the “skinimalism” bandwagon with these seven types of hybrid beauty products that are easy to add to your daily regimen—your skin thanks you in advance.

1.  Tinted Moisturizer

Put your best face forward by retiring your regular old foundation and swapping it for a nourishing tinted moisturizer. This type of hybrid product will benefit your skin while delivering the coverage and beautiful look you want (you won’t need any other makeup).

Available in a range of 14 shades, our lightweight Bio Tint SPF 30 Tinted Moisturizer is your face makeup, moisturizer, and sun defense all in one step. Not only does it blur imperfections, but it also gives you light-to-medium buildable coverage, a dewy finish, and is bursting with organic ingredients like non-micronized Zinc, Raspberry Seed Oil, and Broccoli Seed Oil to brighten, smooth, and hydrate skin.

Since applying sunscreen is a must for protecting your skin from skin cancer and signs of aging, this tinted moisturizer with mineral SPF 30 won’t clog your pores and seamlessly works this important step into your daily routine.

2.   Primer Serum

The key to a flawless makeup look? Starting with a face primer to grip your makeup for long-lasting, smooth wear. If you’re someone who shies away from piling just another product onto your skin for makeup’s sake, choose a primer that doubles as skincare.

Our weightless Bio Brightener Priming Serum preps your face for a silky smooth makeup application while imparting your skin with a dewy, healthy glow. The skin-brightening formula is loaded with plant-powered ingredients like Aloe Vera, Broccoli Seed Oil, and Jojoba Oil to hydrate, soothe, and even out your skin tone. Even if it’s not a makeup day for you, this formula is ideal to apply after your skincare regimen for nourished skin and that lit-from-within radiance.

3.   Glow-Boosting Cheek Hybrids

Yes—even complexion enhancers like blushes, bronzers, and highlighters can work double duty to benefit your skin’s health while adding the dimension and color you crave.

For ultimate versatility and skin-loving benefits, our creamy Supernatural Stick Bronzer adds natural warmth and dimension to your cheeks, lips, and eyelids while moisturizing your skin below the surface.

If you’re after that naturally flushed look, our Supernatural Stick Multi-Use Blush adds the perfect pop of color to your cheeks and lips while nourishing your skin.

Both formulas are infused with beneficial botanicals like Organic Green Tea for a dose of protective antioxidants, Jojoba Oil for essential hydration, and Sunflower Seed Oil for a hearty dose of vitamins. Plus, the easy-to-use stick format allows you to build your glow with just a few swipes.

If you prefer powder formulas but still want those skin-loving benefits with a side of Golden Hour luminosity, try our bronzing powder. You’ll achieve that warm, soft-focus look while treating your skin to a dose of hydrating Squalane and other plant- based ingredients.

4.   Plant-Powered Eyeshadow

Your face products aren’t the only ones that are capable of working overtime to better your skin. If you want to enhance your eyes, choose an eyeshadow palette that allows you to create a range of eye- catching looks while enriching your lids with beneficial ingredients.

Our long-lasting powder eyeshadow palette invites you to play up your peepers with a “new neutral” range of matte and shimmer shades with big color payout. The added bonus: the plant-powered formula is infused with antioxidant-rich Grapeseed Oil, hydrating Jojoba Seed Oil, and shine-controlling Rice Starch, give each shade a velvety texture that blends with ease.

5.  Conditioning Eyebrow Gel

We know a thing or two about creating cosmetics that benefit your skin—and in this case, your brow hairs, too.

The full, natural-looking brow trend isn’t going anywhere anytime soon, which means a tinted eyebrow gel is a makeup routine must. But to really up the ante, choose a formula that grooms brows, creates fullness and definition, and conditions your brow hairs—like our Expressionist Clear Eyebrow Gel. This creamy wax-based formula is infused with hydrating Cocoa Butter and moisturizing Sunflower Seed Wax to deliver natural and buildable pigment, flexible hold, and hair-nourishing benefits.

6.  Tinted Lip Balm

Good news: minimalist lip makeup can deliver maximum benefits that improve the overall look and feel of your lips.

On the days you want just a kiss of color but all of the hydrating goodness for soft lips, a tinted lip balm will deliver the best of both worlds. Try our ultra-creamy Lip Butter SPF 15 Tinted Balm, which nourishes and moisturizes your pout with a plant-based blend of ingredients while imparting lips with a boost of sheer color.

If you’re after a glossier look, our Tinted Nurture Hydrating Lip Balm imbues lips with a subtle wash of color and gorgeous sheen for a plumped-up look, while soothing and hydrating your pout with Coconut Oil, Castor Seed Oil, and Shea Butter.